Territory definition
Territories are mapped from demand, delivery reach and population — agreed in writing before signing.
Location & Territory
Site Selection & Territory
Where a store goes decides half its economics. Here is exactly how we evaluate locations, define territories and hold development schedules.
Detailed territory boundaries are confidential and never published. Market status shows general availability; qualified candidates receive a detailed territory review under NDA.
Exclusive vs non-exclusive
Single stores hold a protected trading area; development territories are exclusive only while milestones are met.
Location approval
Every site needs written approval before a lease is signed — no exceptions, including renewals.
Recommended demographics
Residential density, office presence and gifting-occasion demand around the site.
Foot traffic & delivery potential
Walk-in visibility matters, but delivery radius quality decides ceiling revenue.
Suitable property types
Ground-floor retail with street access; format-specific area and services requirements apply.
Lease-review assistance
We review commercial terms and flag traps before you commit — your lawyer signs off.
Store-design approval
Fit-out plans are approved against the design guidelines before construction starts.
Opening deadlines
Each agreement carries an opening deadline from signing; extensions require written cause.
Development milestones
Area and master agreements commit a store-opening schedule, checked at fixed dates.
Missed milestones
Missed milestones first trigger a cure period; uncured, exclusivity narrows or is released. Nothing about exclusivity is permanent or unconditional.
Required development schedule in Germany
Exclusivity in Germany is held by meeting this schedule — it is conditional by design.
- Area DevelopmentTerritory exclusivity held while the development schedule is met
- Open 3 stores within 30–36 months
- Country Master FranchiseCountry exclusivity conditional on meeting the development commitment
- Open 3 stores within 24–30 months
Get Your Latona Franchise Offer
A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.