Market Opportunity

Armenia Franchise Opportunity

Commercial conditions, investment levels and available models for Armenia. Figures are shown in the market's own currency and do not depend on your site language.

A limited number of territories remain in Armenia.

Limited availability
Territory availability
AMD
Currency
5 %
Royalty on gross sales
10 yrs
Franchise term

Available in Armenia

Area Development

Develop several stores across a city or defined territory.

Area-development fee
30 000 000 AMD
Estimated opening investment (per store)
150 000 000 AMD – 265 000 000 AMD
Royalty
5 % of gross revenue
Marketing fund
2 %
Territory
City or regional territory
Development commitment
Open 3 stores within 30–36 months
  • Required stores

    Open 3 stores within 30–36 months — Committed in the development agreement

  • Territory protection

    Territory exclusivity held while the development schedule is met

  • Operational requirements

    A dedicated operations lead once the second store opens, and central back-office capacity as the cluster grows.

Get an Area Development Offer

Exclusivity is never unconditional: it is held by meeting the development commitment and released if the schedule is missed. Figures exclude VAT. No separate software or technology fee.

Investment in Armenia

What you should budget to get the doors open, from signing through to your first month of trading.

Ranges reflect the spread between a compact boutique and a flagship location. Your discovery call produces a figure specific to your site.

Store build-out & fixturesVaries with size, condition and local labour
23 000 000 AMD – 42 000 000 AMD
Cold storage & equipmentCoolers, workstations, delivery kit
7 000 000 AMD – 11 500 000 AMD
Opening inventoryFirst stock order and consumables
3 000 000 AMD – 5 400 000 AMD
Technology & POS setupHardware, install and onboarding
1 700 000 AMD
Grand opening marketingLaunch campaign, run with our team
2 700 000 AMD
Working capitalThree months of operating cushion
9 600 000 AMD – 15 400 000 AMD
Total initial investmentExcluding rent deposits and any local licensing
60 500 000 AMD – 92 200 000 AMD

Requirements in Armenia

The financial and personal commitments we ask of every incoming partner.

Figures are indicative and vary by market and store format. Final requirements are confirmed in writing during the discovery stage.

Liquid capitalUnencumbered cash available at signing
31 000 000 AMD – 46 000 000 AMD
Total net worthMinimum, verified during review
96 000 000 AMD
Franchise termRenewable, subject to standards review
10 years

Get Your Latona Franchise Offer

A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.

Get My Offer