Market Opportunity

Germany Franchise Opportunity

Commercial conditions, investment levels and available models for Germany. Figures are shown in the market's own currency and do not depend on your site language.

Entry into Germany is under negotiation — register interest to be first in line.

Under negotiation
Territory availability
EUR
Currency
5 %
Royalty on gross sales
10 yrs
Franchise term

Available in Germany

Single Store Franchise

Open and run one Latona Flowers location.

Initial franchise fee
50 000 €
Estimated opening investment
190 000 € – 330 000 €
Royalty
5 % of gross revenue
Marketing fund
2 %
Territory
Protected trading area
  • Ideal candidate

    A hands-on owner-operator who wants to run one exceptional location and be in the store most days.

  • What is included

    Full training for three people, store design, systems setup, supplier onboarding, launch campaign and a named advisor.

  • Owner involvement

    Full-time. Absentee ownership is not offered for single stores.

  • Estimated launch timeline

    Typically 4–6 months from agreement to opening, site-dependent.

Get a Single Store Offer

Area Development

Develop several stores across a city or defined territory.

Area-development fee
115 000 €
Estimated opening investment (per store)
540 000 € – 950 000 €
Royalty
5 % of gross revenue
Marketing fund
2 %
Territory
City or regional territory
Development commitment
Open 3 stores within 30–36 months
  • Required stores

    Open 3 stores within 30–36 months — Committed in the development agreement

  • Territory protection

    Territory exclusivity held while the development schedule is met

  • Operational requirements

    A dedicated operations lead once the second store opens, and central back-office capacity as the cluster grows.

Get an Area Development Offer

Country Master Franchise

Develop Latona Flowers across an entire country.

Master-franchise fee
210 000 €
Estimated opening investment (per store)
540 000 € – 1 000 000 €
Royalty
5 % of gross revenue
Marketing fund
2 %
Territory
Country-wide territory
Development commitment
Open 3 stores within 24–30 months
  • Exclusivity

    Country exclusivity conditional on meeting the development commitment

  • Minimum store commitment

    Open 3 stores within 24–30 months

  • Rights

    Exclusive right to develop the country, with sub-franchising available after the committed stores are trading.

  • Local team & infrastructure

    A local operating company, training capability and supply-chain setup are required before the second store.

Request a Country Master Offer

Exclusivity is never unconditional: it is held by meeting the development commitment and released if the schedule is missed. Figures exclude VAT. No separate software or technology fee.

Investment in Germany

What you should budget to get the doors open, from signing through to your first month of trading.

Ranges reflect the spread between a compact boutique and a flagship location. Your discovery call produces a figure specific to your site.

Store build-out & fixturesVaries with size, condition and local labour
110 000 € – 200 000 €
Cold storage & equipmentCoolers, workstations, delivery kit
28 000 € – 48 000 €
Opening inventoryFirst stock order and consumables
13 000 € – 22 000 €
Technology & POS setupHardware, install and onboarding
5 500 €
Grand opening marketingLaunch campaign, run with our team
13 000 €
Working capitalThree months of operating cushion
41 000 € – 68 000 €
Total initial investmentExcluding rent deposits and any local licensing
260 500 € – 406 500 €

Requirements in Germany

The financial and personal commitments we ask of every incoming partner.

Figures are indicative and vary by market and store format. Final requirements are confirmed in writing during the discovery stage.

Liquid capitalUnencumbered cash available at signing
140 000 € – 205 000 €
Total net worthMinimum, verified during review
465 000 €
Franchise termRenewable, subject to standards review
10 years

Get Your Latona Franchise Offer

A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.

Get My Offer