Brand Power
Leverage our established reputation and customer loyalty to accelerate your growth from day one.
What We Provide
Training & Support
You bring the market and the standards. We bring the system, the training and the people who have opened this store dozens of times before.
- 12
- Weeks of onboarding
- 3
- People trained per store
- 4×
- Business reviews a year
- 48h
- Advisor response target
Everything We Give You
We've built a complete ecosystem to support your franchise journey—from launch to long-term growth.
Comprehensive Training
Master floral design, business operations, and customer service through our proven training program.
Marketing Support
Access professional marketing materials, campaigns, and digital strategies that drive customer acquisition.
Technology Platform
Benefit from our proprietary CRM, inventory management, and e-commerce tools built for success.
Supplier Network
Exclusive access to premium flower suppliers with negotiated pricing and reliable delivery.
Ongoing Support
Dedicated franchise advisors, regular workshops, and a community of fellow partners to guide you.
Your First 90 Days
The onboarding programme runs from the day you sign to the week after you open, with the residential weeks at our Yerevan training studio. Two of your team members are trained alongside you at no extra cost.
Foundations
Brand standards, product quality, and floral fundamentals — conditioning, mechanics, colour and seasonal availability. Hands-on, in our training studio, with the designers who set the standards.
Operations
Cold chain and wastage control, inventory and ordering, POS and till procedures, health and safety, and how to hire and roster a floral team.
Business & Marketing
Reading your P&L, pricing and margin management, local marketing planning, and running the launch campaign with our marketing team.
Store Setup
Fit-out oversight, equipment installation, supplier onboarding and first stock order, systems configuration, and hiring support in your own market.
Soft Launch & Grand Opening
A trading rehearsal week with our opening team in your store, then the grand opening campaign — with two of our people on the floor with you for the first three days.
Operations & Supply Chain
The questions serious investors ask about how the machine actually runs.
Approved suppliers
Flowers and core consumables come from the approved grower network at negotiated terms.
Local sourcing rules
Defined categories may be sourced locally once suppliers pass quality approval.
Mandatory vs optional products
The core collection is mandatory for brand consistency; seasonal and local lines are optional.
Quality control
Inbound stem checks, cold-chain logs and mystery-shopping against published standards.
Packaging & presentation
Branded packaging is standard-issue; presentation rules are part of training and audits.
Recipe & product consistency
Every arrangement in the core collection has a specification — same look in every market.
Seasonal collections
Central collections for each peak, tested in company stores before release.
Inventory planning
Demand-based ordering through the platform, tuned for perishable stock.
Product availability
Substitution rules keep orders deliverable when a stem is short.
Delivery operations
Routing, handover standards and delivery-experience rules for every order.
Technology integration
One platform for orders, inventory, CRM and POS — covered by the royalty.
Local-market adaptation
Occasions, holidays and price architecture adapt per market within brand standards.
New-product approval
Partner proposals go through a defined approval pipeline — good ideas travel to the whole network.
Sourcing in your region
CIS stores combine the central grower network with approved local growers for short-life stems; customs and phytosanitary handling is built into the supply plan.
Support That Doesn't Stop at Opening
Onboarding ends. The support does not.
Dedicated Advisor
One named franchise advisor who knows your store, your market and your numbers — not a rotating support queue.
Quarterly Business Reviews
A structured review of your P&L, mix and customer data every quarter, with a written action plan you actually get to keep.
Continuing Education
Seasonal design workshops, new-technique sessions and refresher training for every new hire you bring on.
Seasonal Campaign Kits
Creative, copy and media plans delivered ahead of every peak — Valentine's, Mother's Day, December — ready to run locally.
New Product Drops
Collections developed centrally and tested in company stores before they reach you, with pricing and merchandising guidance.
Partner Community
A private network of Latona owners, an annual partner conference, and the group chat where the genuinely useful answers show up.
Ready to be trained by people who've done it?
Apply and we'll walk you through the full onboarding programme on your discovery call.