Market Opportunity

Armenia Franchise Opportunity

Commercial conditions, investment levels and available models for Armenia. Figures are shown in the market's own currency and do not depend on your site language.

A limited number of territories remain in Armenia.

Limited availability
Territory availability
AMD
Currency
5%
Royalty on gross sales
10 yrs
Franchise term

Available in Armenia

Single Store Franchise

Open and run one Latona Flowers location.

Initial franchise fee
AMD 13,500,000
Estimated opening investment
AMD 52,000,000 – AMD 92,000,000
Royalty
5% of gross revenue
Marketing fund
2%
Territory
Protected trading area
  • Ideal candidate

    A hands-on owner-operator who wants to run one exceptional location and be in the store most days.

  • What is included

    Full training for three people, store design, systems setup, supplier onboarding, launch campaign and a named advisor.

  • Owner involvement

    Full-time. Absentee ownership is not offered for single stores.

  • Estimated launch timeline

    Typically 4–6 months from agreement to opening, site-dependent.

Get a Single Store Offer

Area Development

Develop several stores across a city or defined territory.

Area-development fee
AMD 30,000,000
Estimated opening investment (per store)
AMD 150,000,000 – AMD 265,000,000
Royalty
5% of gross revenue
Marketing fund
2%
Territory
City or regional territory
Development commitment
Open 3 stores within 30–36 months
  • Required stores

    Open 3 stores within 30–36 months — Committed in the development agreement

  • Territory protection

    Territory exclusivity held while the development schedule is met

  • Operational requirements

    A dedicated operations lead once the second store opens, and central back-office capacity as the cluster grows.

Get an Area Development Offer

Exclusivity is never unconditional: it is held by meeting the development commitment and released if the schedule is missed. Figures exclude VAT. No separate software or technology fee.

Investment in Armenia

What you should budget to get the doors open, from signing through to your first month of trading.

Ranges reflect the spread between a compact boutique and a flagship location. Your discovery call produces a figure specific to your site.

Store build-out & fixturesVaries with size, condition and local labour
AMD 23,000,000 – AMD 42,000,000
Cold storage & equipmentCoolers, workstations, delivery kit
AMD 7,000,000 – AMD 11,500,000
Opening inventoryFirst stock order and consumables
AMD 3,000,000 – AMD 5,400,000
Technology & POS setupHardware, install and onboarding
AMD 1,700,000
Grand opening marketingLaunch campaign, run with our team
AMD 2,700,000
Working capitalThree months of operating cushion
AMD 9,600,000 – AMD 15,400,000
Total initial investmentExcluding rent deposits and any local licensing
AMD 60,500,000 – AMD 92,200,000

Requirements in Armenia

The financial and personal commitments we ask of every incoming partner.

Figures are indicative and vary by market and store format. Final requirements are confirmed in writing during the discovery stage.

Liquid capitalUnencumbered cash available at signing
AMD 31,000,000 – AMD 46,000,000
Total net worthMinimum, verified during review
AMD 96,000,000
Franchise termRenewable, subject to standards review
10 years

Get Your Latona Franchise Offer

A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.

Get My Offer