Flowers
Hand-selected stems from the world's finest growers, arranged to brand standard.
The Brand
Why Latona
More than a floral brand — an operating system for moments that matter, built to be run by partners.
The Brand Story
Latona Flowers is more than a floral brand—it's an experience. Since our founding, we've redefined how people connect through flowers, combining artisanal craftsmanship with modern technology and exceptional customer service.
Our mission is to bring joy and beauty to every moment. As a Latona partner, you'll join a network of passionate entrepreneurs who share our commitment to quality, innovation, and creating memorable experiences for customers.
What We Sell
Flowers are the anchor — the basket is bigger.
Gifts
Curated gifting that lifts average order value alongside every bouquet.
Desserts
Sweet pairings that turn a bouquet into an occasion.
Emotions & Occasions
Subscriptions, corporate accounts and event work built around the moments people mark.
The Operating System
What a partner runs on from day one.
Technology & Web Integration
Proprietary CRM, e-commerce storefront, inventory and POS — one platform, configured before opening day.
Brand & Store Design
A complete store-design system: layout, fixtures, lighting and merchandising standards.
Supply-Chain Standards
Grower network, cold-chain rules and wastage control that protect margin and quality.
Training & Launch
Twelve weeks of onboarding and an opening team on your floor for launch.
Marketing Resources
Seasonal campaign kits, launch playbooks and always-on brand assets.
Built to Scale
The same system runs one store, a city cluster, or a country master — that's the point of it.
Where This Is Going
A brand built in Armenia, now opening across the CIS, Europe and North America — market by market, on the same standards. The vision is simple: the region's default premium flower brand, run by local partners on a shared system.
Get Your Latona Franchise Offer
A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.