The Offer

Franchise Opportunities

Three ways to build with Latona — from one store to an entire country. Figures below follow your selected market.

Single Store Franchise

Open and run one Latona Flowers location.

Initial franchise fee
50 000 €
Estimated opening investment
190 000 € – 330 000 €
Royalty
5% of gross revenue
Marketing fund
2%
Territory
Protected trading area
  • Ideal candidate

    A hands-on owner-operator who wants to run one exceptional location and be in the store most days.

  • What is included

    Full training for three people, store design, systems setup, supplier onboarding, launch campaign and a named advisor.

  • Owner involvement

    Full-time. Absentee ownership is not offered for single stores.

  • Estimated launch timeline

    Typically 4–6 months from agreement to opening, site-dependent.

Get a Single Store Offer

Area Development

Develop several stores across a city or defined territory.

Area-development fee
115 000 €
Estimated opening investment (per store)
540 000 € – 950 000 €
Royalty
5% of gross revenue
Marketing fund
2%
Territory
City or regional territory
Development commitment
Open 3 stores within 30–36 months
  • Required stores

    Open 3 stores within 30–36 months — Committed in the development agreement

  • Territory protection

    Territory exclusivity held while the development schedule is met

  • Operational requirements

    A dedicated operations lead once the second store opens, and central back-office capacity as the cluster grows.

Get an Area Development Offer

Country Master Franchise

Develop Latona Flowers across an entire country.

Master-franchise fee
210 000 €
Estimated opening investment (per store)
540 000 € – 1 000 000 €
Royalty
5% of gross revenue
Marketing fund
2%
Territory
Country-wide territory
Development commitment
Open 3 stores within 24–30 months
  • Exclusivity

    Country exclusivity conditional on meeting the development commitment

  • Minimum store commitment

    Open 3 stores within 24–30 months

  • Rights

    Exclusive right to develop the country, with sub-franchising available after the committed stores are trading.

  • Local team & infrastructure

    A local operating company, training capability and supply-chain setup are required before the second store.

Request a Country Master Offer

Exclusivity is never unconditional: it is held by meeting the development commitment and released if the schedule is missed. Figures exclude VAT. No separate software or technology fee.

Compare the Three Models

Side by side, in your market's currency. Every figure follows the selected market.

Best suited for
Initial fee
Estimated total investment
Territory type
Exclusivity
Minimum store commitment
Development timeline
Required experience
Available support
Owner involvement
Royalty

Single Store Franchise

Get a Single Store Offer
Best suited forA hands-on owner-operator running one exceptional location.
Initial fee50 000 €
Estimated total investment240 000 € – 380 000 €
Territory typeProtected trading area
ExclusivityProtected area around your store; no wider exclusivity
Minimum store commitment1 store
Development timelineTypically 4–6 months to opening, site-dependent.
Required experienceNo floral experience required; business discipline expected.
Available supportFull onboarding, opening team, named advisor.
Owner involvementFull-time, in the store.
Royalty5% of gross revenue

Area Development

Get an Area Development Offer
Best suited forAn operator building a city or regional cluster of stores.
Initial fee115 000 €
Estimated total investment1 735 000 € – 2 965 000 €
Territory typeCity or regional territory
ExclusivityTerritory exclusivity held while the development schedule is met
Minimum store commitment3
Development timelineOpen 3 stores within 30–36 months
Required experiencePrior retail, hospitality or multi-site management.
Available supportEverything in Single Store, plus cluster planning and hiring support.
Owner involvementFull-time leadership; store managers per site.
Royalty5% of gross revenue

Country Master Franchise

Request a Country Master Offer
Best suited forAn experienced operator or investment group developing an entire country.
Initial fee210 000 €
Estimated total investment1 830 000 € – 3 210 000 €
Territory typeCountry-wide territory
ExclusivityCountry exclusivity conditional on meeting the development commitment
Minimum store commitment3
Development timelineOpen 3 stores within 24–30 months
Required experienceProven multi-site operations and an existing management team.
Available supportCountry planning, training capability transfer, supply-chain setup.
Owner involvementExecutive team; sub-franchising possible after committed stores trade.
Royalty5% of gross revenue

Choose Your Store Format

Approved formats only — each scales the investment model differently. Formats without verified data stay unpublished.

Studio

A compact fulfilment-first format — production and delivery without a retail floor.

Recommended floor area
20–35 m²
Estimated setup investment
195 375 € – 304 875 €
Estimated opening timeline
To be confirmed
Typical staffing
To be confirmed
Suitable locations
Side streets, courtyards, delivery-dense districts
Product categories
Flowers, subscriptions, corporate orders
Eligible franchise models
Single Store Franchise, Area Development, Country Master Franchise
Eligible markets
All current markets
Include This Format in My Offer

Boutique

The core Latona format — a retail floor plus full delivery operations.

Recommended floor area
40–60 m²
Estimated setup investment
260 500 € – 406 500 €
Estimated opening timeline
To be confirmed
Typical staffing
To be confirmed
Suitable locations
High-street retail, neighbourhood centres, mixed-use ground floors
Product categories
Flowers, gifts, desserts, subscriptions
Eligible franchise models
Single Store Franchise, Area Development, Country Master Franchise
Eligible markets
All current markets
Include This Format in My Offer

Flagship

Full retail with events and workshop space — the brand statement in a market.

Recommended floor area
80–120 m²
Estimated setup investment
364 700 € – 569 100 €
Estimated opening timeline
To be confirmed
Typical staffing
To be confirmed
Suitable locations
Prime high streets, premium malls, landmark corners
Product categories
Full range: flowers, gifts, desserts, events, workshops
Eligible franchise models
Area Development, Country Master Franchise
Eligible markets
All current markets
Include This Format in My Offer

Items marked “to be confirmed” are pending verified information from Latona.

What the Franchise Package Includes

What Latona provides before opening, during launch and after launch — and exactly who pays for what.

One royalty of 5% on gross revenue covers the ongoing system, including all technology. There is no separate software, application or technology fee.

  • Included in the franchise fee
  • Covered by the ongoing royalty
  • Paid directly by you
  • Optional services
  • Not included

Before opening

  • Brand licence

    The right to trade as Latona Flowers for the full franchise term.

    Included in the franchise fee
  • Territory rights

    Your protected area or development territory, agreed in writing.

    Included in the franchise fee
  • Store concept & design guidelines

    Layout, fixtures, lighting and merchandising standards for your format.

    Included in the franchise fee
  • Operations manuals

    The complete playbook: daily operations, quality, service and safety.

    Included in the franchise fee
  • Product standards

    Recipes, arrangement standards and presentation rules.

    Included in the franchise fee
  • Supplier standards

    Approved-supplier requirements and cold-chain rules.

    Included in the franchise fee
  • Initial training

    The full onboarding programme for you and two team members.

    Included in the franchise fee
  • Location review

    Site assessment and approval before you sign a lease.

    Included in the franchise fee
  • Extended design services

    Bespoke architectural work beyond the standard design package.

    Optional services
  • Local legal & accounting

    Your own counsel and accountants — independent by design.

    Not included

During launch

  • Pre-opening support

    Fit-out oversight, systems setup and a launch team in your store.

    Included in the franchise fee
  • Launch marketing

    Your grand-opening campaign, planned with our team, funded from your launch budget.

    Paid directly by you
  • Store build-out

    Construction, fixtures and equipment for your site.

    Paid directly by you
  • Opening inventory

    Your first stock order through the supplier network.

    Paid directly by you
  • Rent, deposits & permits

    Lease costs, local licensing and government fees are yours.

    Not included

After launch

  • Technology & web/app integration

    CRM, e-commerce storefront, inventory and POS — run and updated centrally.

    Covered by the ongoing royalty
  • Marketing templates

    Always-on creative, copy and campaign assets.

    Covered by the ongoing royalty
  • Seasonal campaign materials

    Peak-season kits delivered ahead of every major date.

    Covered by the ongoing royalty
  • Ongoing training

    Refresher and new-hire training for the life of the agreement.

    Covered by the ongoing royalty
  • Ongoing operational reviews

    Quarterly business reviews with a written action plan.

    Covered by the ongoing royalty
  • Product-development support

    New collections tested centrally before they reach your store.

    Covered by the ongoing royalty
  • Additional training seats

    Onboarding for team members beyond the included three.

    Optional services

Get Your Latona Franchise Offer

A few questions, one at a time. At the end you get an indicative offer for your market — not a binding quote.

Get My Offer